{"id":14045,"date":"2023-11-24T12:49:43","date_gmt":"2023-11-24T12:49:43","guid":{"rendered":"https:\/\/thumua.com.vn\/?p=14045"},"modified":"2023-11-30T17:17:04","modified_gmt":"2023-11-30T17:17:04","slug":"tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand","status":"publish","type":"post","link":"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/","title":{"rendered":"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang &#8211; Luxury Brand"},"content":{"rendered":"<p>T\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 C-biz, v\u00e0 th\u1ea5y c\u00f3 kh\u00e1i ni\u1ec7m \u201clam huy\u1ebft,\u201d \u201ch\u1ed3ng huy\u1ebft\u201d m\u00e0 c\u00e1c Cbiz fandom hay d\u00f9ng \u0111\u1ec3 g\u1ecdi c\u00e1c luxury brand nh\u01b0 Hermes, Louis Vuitton, Chanel, Dior\u2026 M\u00ecnh th\u1ea5y h\u01a1i l\u1ea1 v\u00ec n\u00f3i th\u1eadt ch\u01b0a bao gi\u1edd nghe th\u1ea5y thu\u1eadt ng\u1eef ti\u1ebfng Anh n\u00e0o t\u01b0\u01a1ng t\u1ef1 (blue-blood brand, red-blood brand) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, m\u1eb7c d\u00f9 m\u00ecnh c\u0169ng kh\u00e1 th\u00edch th\u1eddi trang, m\u00ecnh v\u00e0 c\u00e1c b\u1ea1n m\u00ecnh c\u0169ng c\u00f3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. Theo nh\u01b0 m\u00ecnh t\u00ecm hi\u1ec3u th\u00ec c\u00e1c thu\u1eadt ng\u1eef \u201clam huy\u1ebft,\u201d \u201ch\u1ed3ng huy\u1ebft\u201d n\u00e0y ch\u1ec9 ph\u1ed5 bi\u1ebfn \u1edf Trung Qu\u1ed1c. V\u1eady tr\u00ean th\u1ebf gi\u1edbi th\u00ec vi\u1ec7c ph\u00e2n lo\u1ea1i c\u00e1c luxury brand n\u00e0y d\u1ef1a tr\u00ean c\u01a1 s\u1edf n\u00e0o, v\u00e0 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi kh\u00e1i ni\u1ec7m \u201clam huy\u1ebft,\u201d \u201ch\u1ed3ng huy\u1ebft\u201d \u1edf Trung Qu\u1ed1c nh\u01b0 th\u1ebf n\u00e0o? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd t\u1ed5ng k\u1ebft l\u1ea1i c\u00e1c th\u00f4ng tin theo kh\u00eda c\u1ea1nh \u01b0\u1edbm ch\u1eebng ph\u00e2n t\u00edch t\u1ed5ng quan.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">T&oacute;m l\u01b0\u1ee3c d\u1ecbch v\u1ee5<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#1-Dinh-nghia-ve-luxury-brand\" title=\"1. \u0110\u1ecbnh ngh\u0129a v\u1ec1 luxury brand\">1. \u0110\u1ecbnh ngh\u0129a v\u1ec1 luxury brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#2-Phan-loai-luxury-brand-theo-%E2%80%9Clam-huyet%E2%80%9D-%E2%80%9Chong-huyet%E2%80%9D-o-Trung-Quoc\" title=\"2. Ph\u00e2n lo\u1ea1i luxury brand theo \u201clam huy\u1ebft,\u201d \u201ch\u1ed3ng huy\u1ebft\u201d \u1edf Trung Qu\u1ed1c\">2. Ph\u00e2n lo\u1ea1i luxury brand theo \u201clam huy\u1ebft,\u201d \u201ch\u1ed3ng huy\u1ebft\u201d \u1edf Trung Qu\u1ed1c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#3-Phan-loai-luxury-brand-cua-Erwan-Rambourg\" title=\"3. Ph\u00e2n lo\u1ea1i luxury brand c\u1ee7a Erwan Rambourg\">3. Ph\u00e2n lo\u1ea1i luxury brand c\u1ee7a Erwan Rambourg<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#I-Luxury-brand-la-gi\" title=\"I. Luxury brand l\u00e0 g\u00ec?\">I. Luxury brand l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#1-Khai-niem\" title=\"1. Kh\u00e1i ni\u1ec7m\">1. Kh\u00e1i ni\u1ec7m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#2-Cac-yeu-to-anh-huong-den-Luxury-Brand\" title=\"2. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Luxury Brand\">2. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Luxury Brand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#II-Phan-loai-Luxury-Brand\" title=\"II. Ph\u00e2n lo\u1ea1i Luxury Brand\">II. Ph\u00e2n lo\u1ea1i Luxury Brand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#1-Phan-loai-theo-lam-huyet-va-hong-huyet\" title=\"1. Ph\u00e2n lo\u1ea1i theo lam huy\u1ebft v\u00e0 h\u1ed3ng huy\u1ebft.\">1. Ph\u00e2n lo\u1ea1i theo lam huy\u1ebft v\u00e0 h\u1ed3ng huy\u1ebft.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#2-Phan-loai-theo-Erwan-Rambourg\" title=\"2. Ph\u00e2n lo\u1ea1i theo Erwan Rambourg\">2. Ph\u00e2n lo\u1ea1i theo Erwan Rambourg<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#III-Mot-so-Luxury-Brand-noi-bat-tren-the-gioi\" title=\"III. M\u1ed9t s\u1ed1 Luxury Brand n\u1ed5i b\u1eadt tr\u00ean th\u1ebf gi\u1edbi\">III. M\u1ed9t s\u1ed1 Luxury Brand n\u1ed5i b\u1eadt tr\u00ean th\u1ebf gi\u1edbi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#1-Louis-Vuitton\" title=\"1. Louis Vuitton\">1. Louis Vuitton<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#2-Channel\" title=\"2. Channel\">2. Channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#3-Hermes\" title=\"3. Herm\u00e8s\">3. Herm\u00e8s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#4-Gucci\" title=\"4. Gucci\">4. Gucci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#5-Rolex\" title=\"5. Rolex\">5. Rolex<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<figure class=\"wp-block-image size-large\">\n<p><figure id=\"attachment_14047\" aria-describedby=\"caption-attachment-14047\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-14047\" title=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" src=\"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand.jpg\" alt=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" width=\"800\" height=\"600\" \/><figcaption id=\"caption-attachment-14047\" class=\"wp-caption-text\">Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang &#8211; Luxury Brand<\/figcaption><\/figure><\/figure>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-Dinh-nghia-ve-luxury-brand\"><\/span><strong>1. \u0110\u1ecbnh ngh\u0129a v\u1ec1 luxury brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng (luxury brand)? Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a McKinsey (c\u00f4ng ty t\u01b0 v\u1ea5n n\u1ed5i ti\u1ebfng c\u1ee7a M\u1ef9), m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi nh\u1eefng ch\u1ee9c n\u0103ng h\u1eefu h\u00ecnh c\u1ee7a n\u00f3. H\u00e0m \u00fd trong \u0111\u1ecbnh ngh\u0129a n\u00e0y l\u00e0 c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh d\u1eabn \u0111\u1ebfn m\u1ee9c gi\u00e1 cao (th\u1eadm ch\u00ed r\u1ea5t cao) n\u00e0y \u2013 danh ti\u1ebfng v\u00e0 h\u00ecnh \u1ea3nh.<\/p>\n<p>Tuy nhi\u00ean trong c\u00e1c luxury brand n\u00e0y th\u00ec c\u0169ng c\u00f3 s\u1ef1 ph\u00e2n c\u1ea5p, sau \u0111\u00e2y m\u00ecnh s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn 2 c\u00e1ch ph\u00e2n lo\u1ea1i m\u00ecnh \u0111\u00e3 t\u00ecm hi\u1ec3u, l\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i theo \u201clam huy\u1ebft,\u201d \u201ch\u1ed3ng huy\u1ebft\u201d c\u1ee7a Trung Qu\u1ed1c v\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i luxury brand c\u1ee7a Erwan Rambourg (t\u00e1c gi\u1ea3 cu\u1ed1n \u201cThe Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun\u201d).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-Phan-loai-luxury-brand-theo-%E2%80%9Clam-huyet%E2%80%9D-%E2%80%9Chong-huyet%E2%80%9D-o-Trung-Quoc\"><\/span><strong>2. Ph\u00e2n lo\u1ea1i luxury brand theo \u201clam huy\u1ebft,\u201d \u201ch\u1ed3ng huy\u1ebft\u201d \u1edf Trung Qu\u1ed1c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ef1c t\u1ebf theo nh\u01b0 m\u00ecnh t\u00ecm hi\u1ec3u th\u00ec c\u0169ng kh\u00f4ng c\u00f3 m\u1ed9t ph\u00e2n lo\u1ea1i ch\u00ednh th\u1ed1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u theo \u201clam huy\u1ebft,\u201d \u201ch\u1ed3ng huy\u1ebft\u201d \u1edf Trung Qu\u1ed1c. M\u00ecnh t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t b\u00e0i vi\u1ebft tr\u00ean Sohu (<a href=\"https:\/\/m.sohu.com\/a\/278392556_100200076\/?pvid=000115_3w_a\" rel=\"nofollow\" target=\"_blank\">https:\/\/m.sohu.com\/a\/278392556_100200076\/?pvid=000115_3w_a<\/a>) c\u1ee7a Beijing Fashion Designer Association v\u1ec1 n\u1ed9i dung n\u00e0y, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n<p>H\u00e0ng n\u0103m, website n\u1ed5i ti\u1ebfng v\u1ec1 ng\u01b0\u1eddi m\u1eabu Models.com (vi\u1ebft t\u1eaft l\u00e0 MDC) s\u1ebd c\u00f4ng b\u1ed1 danh s\u00e1ch 50 si\u00eau m\u1eabu (supermodel) h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. B\u1ea3ng x\u1ebfp h\u1ea1ng n\u00e0y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u1ec3 ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c si\u00eau m\u1eabu, v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng l\u01b0\u1ee3t catwalk \u1edf b\u1ed1n tu\u1ea7n l\u1ec5 th\u1eddi trang l\u1edbn (New York\/London\/Milan\/Paris), h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u, b\u00eca t\u1ea1p ch\u00ed vv\u2026 Trong vi\u1ec7c t\u00ednh to\u00e1n n\u00e0y, \u201cb\u1ed1n t\u1ea1p ch\u00ed, s\u00e1u lam huy\u1ebft v\u00e0 t\u00e1m h\u1ed3ng huy\u1ebft\u201d \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh. B\u1ed1n t\u1ea1p ch\u00ed \u1edf \u0111\u00e2y l\u00e0 Vogue M\u1ef9, Vogue Anh, Vogue Ph\u00e1p, v\u00e0 Vogue \u00dd. Th\u1ebf c\u00f2n \u201clam huy\u1ebft\u201d v\u00e0 \u201ch\u1ed3ng huy\u1ebft\u201d l\u00e0 g\u00ec?<\/p>\n<p>\u201cLam huy\u1ebft\u201d (m\u00e1u xanh) b\u1eaft ngu\u1ed3n t\u1eeb T\u00e2y Ban Nha, khi ng\u01b0\u1eddi T\u00e2y Ban Nha th\u1eddi x\u01b0a tin r\u1eb1ng d\u00f2ng m\u00e1u xanh \u0111ang ch\u1ea3y trong huy\u1ebft qu\u1ea3n gi\u1edbi qu\u00fd t\u1ed9c. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, c\u00e1c qu\u00fd t\u1ed9c x\u1ee9 Catalan tuy\u00ean b\u1ed1 r\u1eb1ng d\u00f2ng d\u00f5i c\u1ee7a h\u1ecd l\u00e0 cao qu\u00fd v\u00e0 thu\u1ea7n khi\u1ebft nh\u1ea5t. C\u00e1c qu\u00fd t\u1ed9c th\u01b0\u1eddng t\u1ef1 h\u00e0o x\u1eafn tay \u00e1o l\u00ean \u0111\u1ec3 th\u1ea5y nh\u1eefng \u0111\u01b0\u1eddng g\u00e2n xanh hi\u1ec7n r\u00f5 tr\u00ean c\u00e1nh tay tr\u1eafng, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cm\u00e1u xanh.\u201d Sau \u0111\u00f3, ng\u01b0\u1eddi ta th\u01b0\u1eddng s\u1eed d\u1ee5ng \u201cm\u00e1u xanh\u201d \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c qu\u00fd t\u1ed9c ch\u00e2u \u00c2u v\u00e0 gi\u1edbi th\u01b0\u1ee3ng l\u01b0u, v\u00e0 kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng cho th\u1ebf gi\u1edbi th\u1eddi trang.<\/p>\n<p>\u0110\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c ng\u01b0\u1eddi m\u1eabu, MDC \u0111\u00e3 ch\u1ecdn s\u00e1u th\u01b0\u01a1ng hi\u1ec7u ti\u00eau bi\u1ec3u nh\u1ea5t, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y g\u1ecdi l\u00e0 \u201clam huy\u1ebft.\u201d Ngo\u00e0i ra, c\u00f3 t\u00e1m th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c kh\u00f4ng \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o h\u00e0ng ng\u0169 \u201clam huy\u1ebft,\u201d nh\u01b0ng c\u0169ng c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c ng\u01b0\u1eddi m\u1eabu, v\u00ec v\u1eady c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201ch\u1ed3ng huy\u1ebft\u201d (m\u00e1u \u0111\u1ecf).<\/p>\n<p>S\u00e1u lam huy\u1ebft bao g\u1ed3m:<\/p>\n<p>\u2013 Dior<\/p>\n<p>\u2013 Chanel<\/p>\n<p>\u2013 Louis Vuitton<\/p>\n<p>\u2013 Gucci<\/p>\n<p>\u2013 Prada<\/p>\n<p>\u2013 Calvin Klein (tuy nhi\u00ean v\u00e0o n\u0103m 2019 Calvin Klein \u0111\u00e3 d\u1eebng d\u00f2ng th\u1eddi trang cao c\u1ea5p c\u1ee7a h\u00e3ng, kh\u00f4ng tham gia NYFW n\u1eefa (<a href=\"https:\/\/www.nytimes.com\/2019\/03\/07\/fashion\/calvin-klein-closes-collection.html\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.nytimes.com\/2019\/03\/07\/fashion\/calvin-klein-closes-collection.html<\/a>) n\u00ean kh\u00f4ng r\u00f5 Calvin Klein c\u00f2n n\u00ean \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 lam huy\u1ebft kh\u00f4ng)<\/p>\n<p>T\u00e1m h\u1ed3ng huy\u1ebft bao g\u1ed3m:<\/p>\n<p>\u2013 Givenchy<\/p>\n<p>\u2013 Giorgio Armani<\/p>\n<p>\u2013 YSL<\/p>\n<p>\u2013 Valentino<\/p>\n<p>\u2013 Versace<\/p>\n<p>\u2013 Hermes<\/p>\n<p>\u2013 Lanvin<\/p>\n<p>\u2013 Burberry<\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n th\u00ec 14 th\u01b0\u01a1ng hi\u1ec7u lam huy\u1ebft\/h\u1ed3ng huy\u1ebft n\u00e0y \u0111\u00e3 bao g\u1ed3m nh\u1eefng c\u00e1i t\u00ean h\u00e0ng \u0111\u1ea7u trong c\u00e1c luxury brand. Tuy nhi\u00ean \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i duy nh\u1ea5t. H\u00e3y xem ti\u1ebfp c\u00e1ch ph\u00e2n lo\u1ea1i luxury brand c\u1ee7a Erwan Rambourg d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-Phan-loai-luxury-brand-cua-Erwan-Rambourg\"><\/span><strong>3. Ph\u00e2n lo\u1ea1i luxury brand c\u1ee7a Erwan Rambourg<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Erwan Rambourg l\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a HSBC t\u1ea1i Hongkong v\u00e0 l\u00e0 \u0111\u1ed3ng gi\u00e1m \u0111\u1ed1c c\u1ee7a HSBC Global Consumer &amp; Retail Equity Research. \u00d4ng l\u00e0 nh\u00e0 ph\u00e2n t\u00edch h\u00e0ng \u0111\u1ea7u v\u1ec1 ng\u00e0nh h\u00e0ng xa x\u1ec9 v\u00e0 th\u1ec3 thao cho ng\u00e2n h\u00e0ng HSBC trong h\u01a1n m\u01b0\u1eddi n\u0103m qua. \u00d4ng gia nh\u1eadp HSBC n\u0103m 2005, sau 8 n\u0103m l\u00e0m gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb trong ng\u00e0nh h\u00e0ng xa x\u1ec9, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf Richemont v\u00e0 LVMH. N\u0103m 2014, \u00f4ng xu\u1ea5t b\u1ea3n cu\u1ed1n s\u00e1ch \u201cThe Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun\u201d n\u00f3i v\u1ec1 vi\u1ec7c mua s\u1eafm h\u00e0ng xa x\u1ec9 \u1edf Trung Qu\u1ed1c.<\/p>\n<figure class=\"wp-block-image size-large\">\n<p><figure id=\"attachment_14048\" aria-describedby=\"caption-attachment-14048\" style=\"width: 990px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-14048\" title=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" src=\"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand-1.jpg\" alt=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" width=\"990\" height=\"768\" \/><figcaption id=\"caption-attachment-14048\" class=\"wp-caption-text\">Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang &#8211; Luxury Brand<\/figcaption><\/figure><\/figure>\n<p>Trong cu\u1ed1n s\u00e1ch, d\u1ef1a tr\u00ean m\u1ee9c gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m, t\u00e1c gi\u1ea3 Erwan Rambourg \u0111\u00e3 t\u1ea1o ra kim t\u1ef1 th\u00e1p ph\u00e2n lo\u1ea1i c\u00e1c luxury brand. C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 xem h\u00ecnh kim t\u1ef1 th\u00e1p n\u00e0y \u1edf h\u00ecnh v\u1ebd m\u00ecnh \u0111\u00ednh k\u00e8m trong b\u00e0i vi\u1ebft. Erwan Rambourg ph\u00e2n lo\u1ea1i c\u00e1c luxury brand ra th\u00e0nh 7 nh\u00f3m t\u1eeb cao \u0111\u1ebfn th\u1ea5p d\u1ef1a tr\u00ean gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0 sau:<\/p>\n<p>\u2013 Bespoke (H\u00e0ng \u0111\u1eb7t ri\u00eang): \u1edf nh\u00f3m n\u00e0y th\u00ec gi\u00e1 c\u1ea3 v\u00f4 c\u00f9ng. V\u00ed d\u1ee5 NTK n\u1ed5i ti\u1ebfng Karl Lagerfeld \u0111\u00e3 t\u1eebng \u0111\u1eb7t Louis Vuitton l\u00e0m m\u1ed9t c\u00e1i r\u01b0\u01a1ng \u0111\u1ec3 \u0111\u1ef1ng v\u1eeba 20 c\u00e1i iPod v\u00e0 b\u1ed9 loa JBL c\u1ee7a \u00f4ng.<\/p>\n<p>\u2013 Ultra High End: \u1edf ng\u01b0\u1ee1ng n\u00e0y c\u00f3 Leviev v\u00e0 Graff l\u00e0 hai h\u00e3ng trang s\u1ee9c cao c\u1ea5p.<\/p>\n<p>\u2013 Superpremium: ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c h\u00e3ng \u0111\u1ed3ng h\u1ed3 v\u00e0 trang s\u1ee9c cao c\u1ea5p, trong \u0111\u00f3 c\u00f3 hai h\u00e3ng th\u1eddi trang l\u00e0 Bottega Veneta v\u00e0 Hermes. Hermes n\u1eb1m \u1edf ranh gi\u1edbi gi\u1eefa Superpremium v\u00e0 Premium Core.<\/p>\n<p>\u2013 Premium Core: v\u1eabn ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c h\u00e3ng \u0111\u1ed3ng h\u1ed3 v\u00e0 trang s\u1ee9c cao c\u1ea5p.<\/p>\n<p>\u2013 Accessible Core: c\u00e1c nh\u00e3n h\u00e0ng h\u1ea1ng trung-cao c\u1ea5p n\u1eb1m \u1edf nh\u00f3m n\u00e0y, nh\u01b0 Gucci, Tod\u2019s, Prada,\u2026 Montblanc n\u1eb1m \u1edf ranh gi\u1edbi gi\u1eefa Accessible Core v\u00e0 Affordable Luxury. Qu\u1ea7n \u00e1o v\u00e0 ph\u1ee5 ki\u1ec7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p n\u1eb1m \u1edf ph\u00e2n kh\u00fac n\u00e0y.<\/p>\n<p>\u2013 Affordable Luxury: \u1edf ph\u00e2n kh\u00fac n\u00e0y l\u00e0 th\u1eddi trang b\u1ea1c c\u1ee7a Tiffany &amp; Co., Coach, Geox, m\u1eaft k\u00ednh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p\u2026<\/p>\n<p>\u2013 Everyday Luxury: n\u01b0\u1edbc hoa c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p, nh\u00e0 h\u00e0ng\/gi\u1ea3i tr\u00ed, \u0111\u1ed3ng h\u1ed3 Swatch, Starbucks, r\u01b0\u1ee3u m\u1ea1nh, r\u01b0\u1ee3u champagne, bia\/r\u01b0\u1ee3u vang nh\u1eadp kh\u1ea9u.<\/p>\n<p>V\u1edbi m\u1ed9t ngh\u1ec7 s\u0129 th\u00ec \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t v\u1eabn l\u00e0 t\u00e1c ph\u1ea9m, c\u00f2n c\u00e1c h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o (endorsement) ch\u1ec9 l\u00e0 d\u1ec7t hoa tr\u00ean g\u1ea5m, c\u00f3 t\u00e1c ph\u1ea9m t\u1ed1t, danh ti\u1ebfng t\u1ed1t th\u00ec nh\u1eefng th\u1ee9 t\u1ed1t \u0111\u1eb9p s\u1ebd \u0111\u1ebfn theo. V\u00e0 \u0111\u00e3 l\u00e0 h\u1ee3p \u0111\u1ed3ng th\u00ec lu\u00f4n c\u00f3 th\u1eddi h\u1ea1n, d\u00f9 ng\u1eafn d\u00f9 d\u00e0i, n\u00ean khi endorsement \u0111\u1ebfn, d\u00f9 l\u00e0 luxury brand hay kh\u00f4ng th\u00ec v\u1eabn th\u1ea5y vui, \u0111i c\u0169ng kh\u00f4ng qu\u00e1 \u0111\u00e1ng ti\u1ebfc<\/p>\n<h2 id=\"i-luxury-brand-la-gi\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"I-Luxury-brand-la-gi\"><\/span><span data-text-color=\"secondary\">I. Luxury brand l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"1-khai-niem\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"1-Khai-niem\"><\/span>1. Kh\u00e1i ni\u1ec7m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Luxury brand l\u00e0 th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng. Hi\u1ec3u theo m\u1ed9t c\u00e1ch th\u00f4ng th\u01b0\u1eddng th\u00ec Luxury c\u00f3 ngh\u0129a l\u00e0 sang tr\u1ecdng, xa x\u1ec9. Brand l\u00e0 nh\u00e3n h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u. V\u1eady n\u00ean luxury brand l\u00e0 nh\u00e3n h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng hay c\u00f2n c\u00f3 m\u1ed9t c\u00e1ch g\u1ecdi kh\u00e1c l\u00e0 Th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 (xa x\u1ec9 ph\u1ea9m).<\/p>\n<p>L\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m h\u00e0ng ho\u00e1 c\u00f3 gi\u00e1 tr\u1ecb cao, \u0111\u1eaft ti\u1ec1n. Ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c d\u00f9ng cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng cao v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00edch s\u0103n h\u00e0ng hi\u1ec7u.<\/p>\n<p>Luxury brand bao g\u1ed3m nhi\u1ec1u nh\u00e3n h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau nh\u01b0: \u00c1o qu\u1ea7n, gi\u00e0y d\u00e9p, t\u00fai x\u00e1ch, m\u1ef9 ph\u1ea9m, n\u01b0\u1edbc hoa, \u0111\u1ed3 trang s\u1ee9c, \u0111\u1ed3ng h\u1ed3 k\u1ec3 c\u1ea3 \u00f4 t\u00f4, du thuy\u1ec1n hay\u00a0<a href=\"https:\/\/xuanphi.com\/\" rel=\"nofollow\" target=\"_blank\">r\u01b0\u1ee3u vang<\/a>\u2026 \u0110\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng mang t\u00ednh \u0111\u1ea1i ch\u00fang v\u00e0 n\u00f3 th\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, l\u1ea1 v\u00e0 hi\u1ebfm c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nhi\u1ec1u khi m\u1ed9t m\u1eabu t\u00fai x\u00e1ch m\u1edbi ra nh\u01b0ng c\u1ea3 th\u1ebf gi\u1edbi ch\u1ec9 c\u00f3 \u0111\u1ebfn v\u00e0i chi\u1ebfc. B\u1edfi v\u1eady nh\u01b0ng ai c\u00f3 kh\u1ea3 n\u0103ng kinh t\u1ebf th\u1ef1c s\u1ef1 kh\u00e1 gi\u1ea3 m\u1edbi c\u00f3 th\u1ec3 s\u1eafm s\u1eeda nh\u1eefng h\u00e0ng ho\u00e1 \u0111\u1eaft \u0111\u1ecf n\u00e0y.<\/p>\n<h3 id=\"2-cac-yeu-to-anh-huong-den-luxury-brand\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"2-Cac-yeu-to-anh-huong-den-Luxury-Brand\"><\/span>2. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Luxury Brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li class=\"bullet-star\"><b>Gi\u00e1 c\u1ea3<\/b>: Gi\u00e1 c\u1ea3 r\u1ea5t quan tr\u1ecdng v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng Luxury, m\u1eb7c d\u00f9 \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y gi\u00e1 c\u1ea3 s\u1ebd r\u1ea5t cao. Nh\u01b0ng kh\u00e1ch h\u00e0ng h\u1ecd c\u0169ng s\u1ebd kh\u00f4ng \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu nh\u01b0 c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch qu\u00e1 l\u1edbn gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. V\u00ec v\u1eady gi\u00e1 c\u00f3 th\u1ec3 cao nh\u01b0ng v\u1eabn ph\u1ea3i \u0111i k\u00e8m v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec7t v\u1eddi m\u1edbi c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li class=\"bullet-star\"><b>Ch\u1ea5t l\u01b0\u1ee3ng<\/b>: \u0110\u1ec3 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng b\u00ecnh d\u00e2n, th\u00ec ch\u1ea5t l\u01b0\u1ee3ng ph\u1ea3i \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Kh\u00e1ch h\u00e0ng s\u1ebd m\u1ea5t d\u1ea7n \u0111i v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng s\u1ebd m\u1ea5t uy t\u00edn khi ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1eb7t h\u00e0ng b\u1ecb gi\u1ea3m s\u00fat. N\u00f3 ph\u1ea3i c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1eb3ng c\u1ea5p c\u1ee7a m\u00ecnh. Kh\u00e1ch h\u00e0ng lu\u00f4n mong mu\u1ed1n s\u1ea3n ph\u1ea9m h\u00e0ng hi\u1ec7u ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c nh\u00e0 thi\u1ebft k\u1ebf n\u1ed5i ti\u1ebfng v\u00e0 c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u t\u1ea1o n\u00ean.<\/li>\n<li class=\"bullet-star\"><b>Th\u1ea9m m\u1ef9<\/b>: V\u1ebb b\u1ec1 ngo\u00e0i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u v\u00f4 c\u00f9ng quan tr\u1ecdng. C\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng th\u00f4ng th\u01b0\u1eddng th\u00ec m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh nh\u1eefng s\u1ea3n ph\u1ea9m sang tr\u1ecdng v\u00e0 \u0111\u1eb9p m\u1eaft.<\/li>\n<\/ul>\n<figure id=\"attachment_14049\" aria-describedby=\"caption-attachment-14049\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-14049\" title=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" src=\"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand.png\" alt=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" width=\"800\" height=\"566\" \/><figcaption id=\"caption-attachment-14049\" class=\"wp-caption-text\">Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang &#8211; Luxury Brand<\/figcaption><\/figure>\n<ul>\n<li class=\"bullet-star\"><b>\u00dd ngh\u0129a<\/b>: Nh\u1eefng thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean th\u01b0\u1eddng ph\u1ea3i mang m\u1ed9t \u00fd ngh\u0129a ri\u00eang bi\u1ec7t n\u00e0o \u0111\u00f3 th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi c\u1ea3m th\u1ea5y c\u00f3 s\u1ee9c h\u00fat v\u1edbi ch\u00ednh s\u1ea3n ph\u1ea9m m\u00e0 m\u00ecnh mu\u1ed1n s\u1edf h\u1eefu<\/li>\n<li class=\"bullet-star\"><b>\u0110\u1ed9 hi\u1ebfm<\/b>: M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111o\u00e1n \u0111\u1ebfn ch\u1ed5 \u0111\u1ee9ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ebf gi\u1edbi \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ef1 khan hi\u1ebfm, l\u00e0 s\u1ef1 \u0111\u1ed9c quy\u1ec1n. C\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c mang t\u00ednh \u0111\u1ea1i ch\u00fang, n\u00f3 ph\u1ea3i hi\u1ebfm th\u00ec m\u1edbi \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u00edch s\u0103n l\u00f9ng.<\/li>\n<li class=\"bullet-star\"><b>D\u1ecbch v\u1ee5<\/b>: S\u1ef1 li\u00ean k\u1ebft gi\u1eefa Th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng ph\u1ea3i th\u00f4ng qua ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1ecbch v\u1ee5. D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t th\u00ec c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c trao t\u1eadn tay \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. D\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 gi\u1eef l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u1ed1n c\u00f3 v\u00e0 t\u0103ng \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi l\u00ean.<\/li>\n<\/ul>\n<div id=\"gap-1450865936\" class=\"gap-element clearfix\"><\/div>\n<h2 id=\"ii-phan-loai-luxury-brand\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"II-Phan-loai-Luxury-Brand\"><\/span><span data-text-color=\"secondary\">II. Ph\u00e2n lo\u1ea1i Luxury Brand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"gap-386597912\" class=\"gap-element clearfix\"><\/div>\n<h3 id=\"1-phan-loai-theo-lam-huyet-va-hong-huyet\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"1-Phan-loai-theo-lam-huyet-va-hong-huyet\"><\/span>1. Ph\u00e2n lo\u1ea1i theo lam huy\u1ebft v\u00e0 h\u1ed3ng huy\u1ebft.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li class=\"bullet-arrow\">Theo ng\u01b0\u1eddi T\u00e2y Ban Nha, lam huy\u1ebft l\u00e0 m\u00e1u xanh. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 lam huy\u1ebft l\u00e0 ng\u01b0\u1eddi cao qu\u00fd v\u00e0 thu\u1ea7n khi\u1ebft. \u0110\u1ecbnh ngh\u0129a n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho ng\u00e0nh th\u1eddi trang. V\u1edbi hi\u1ec7u su\u1ea5t ph\u1ed5 bi\u1ebfn c\u1ee7a ng\u01b0\u1eddi m\u1eabu thu\u1ed9c h\u00e3ng th\u1eddi trang n\u00e0o cao th\u00ec nh\u00e3n h\u00e0ng \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o nh\u00f3m lam huy\u1ebft, c\u00f2n l\u1ea1i s\u1ebd thu\u1ed9c nh\u00f3m h\u1ed3ng huy\u1ebft.<\/li>\n<li class=\"bullet-arrow\">C\u00e1c Luxury brand lam huy\u1ebft bao g\u1ed3m: Dior, Chanel, Louis Vuitton, Gucci, Prada v\u00e0 Luxury thu\u1ed9c h\u1ed3ng huy\u1ebft bao g\u1ed3m: Givenchy, Giorgio Armani, YSL, Valentino, Versace, Hermes, Lanvin, Burberry.<\/li>\n<\/ul>\n<figure id=\"attachment_14050\" aria-describedby=\"caption-attachment-14050\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14050\" title=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" src=\"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand-1.png\" alt=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" width=\"800\" height=\"566\" \/><figcaption id=\"caption-attachment-14050\" class=\"wp-caption-text\">Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang &#8211; Luxury Brand<\/figcaption><\/figure>\n<div id=\"gap-1681340270\" class=\"gap-element clearfix\"><\/div>\n<h3 id=\"2-phan-loai-theo-erwan-rambourg\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"2-Phan-loai-theo-Erwan-Rambourg\"><\/span>2. Ph\u00e2n lo\u1ea1i theo Erwan Rambourg<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Theo ph\u00e2n lo\u1ea1i n\u00e0y, Erwan Rambourg \u0111\u00e3 x\u1ebfp th\u1ee9 t\u1ef1 c\u00e1c luxury brand theo m\u1ee9c gi\u00e1 c\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c chia theo 7 nh\u00f3m.<\/p>\n<ul>\n<li class=\"bullet-arrow\"><b>Nh\u00f3m 1: Bespoke (H\u00e0ng \u0111\u1eb7t ri\u00eang):<\/b>\u00a0Nh\u00f3m n\u00e0y c\u00f3 gi\u00e1 c\u1ea3 cao nh\u1ea5t. V\u00e0 th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c nh\u00f3m n\u00e0y l\u00e0 Louis Vuitton.<\/li>\n<li class=\"bullet-arrow\"><b>Nh\u00f3m 2: Ultra High End (si\u00eau cao c\u1ea5p)<\/b>: \u1ede nh\u00f3m n\u00e0y c\u00f3 hai h\u00e3ng trang s\u1ee9c \u0111\u00ecnh \u0111\u00e1m \u0111\u00f3 l\u00e0 Leviev v\u00e0 Graff.<\/li>\n<li class=\"bullet-arrow\"><b>Nh\u00f3m 3: Superpremium<\/b>: Nh\u00f3m n\u00e0y c\u0169ng nghi\u00eang v\u1ec1 trang s\u1ee9c v\u00e0 c\u00e1c lo\u1ea1i \u0111\u1ed3ng h\u1ed3 cao c\u1ea5p nh\u01b0 Harry Winston, Patek Philippe, Panerai, IWC\u2026<\/li>\n<li class=\"bullet-arrow\"><b>Nh\u00f3m 4: Premium Core:<\/b>\u00a0\u0110\u00e2y c\u0169ng l\u00e0 nh\u00f3m ch\u1ee7 y\u1ebfu nghi\u00eang v\u1ec1 trang s\u1ee9c cao c\u1ea5p v\u00e0 c\u00e1c h\u00e3ng \u0111\u1ed3ng h\u1ed3. Nh\u00f3m n\u00e0y c\u00f3 c\u00e1c Brand nh\u01b0: Rolex, cartier, Bulgari, Omega, Chopard, Tag Heuer\u2026<\/li>\n<li class=\"bullet-arrow\"><b>Nh\u00f3m 5: Accessible Core:<\/b>\u00a0Ngo\u00e0i c\u00e1c trang s\u1ee9c cao c\u1ea5p, nh\u00f3m n\u00e0y c\u00f2n c\u00f3 c\u1ea3 th\u1eddi trang cao c\u1ea5p nh\u01b0: Gucci, Prada\u2026<\/li>\n<li class=\"bullet-arrow\"><b>Nh\u00f3m 6: Affordable Luxury<\/b>: \u1ede nh\u00f3m n\u00e0y th\u00ec c\u00f3 c\u00e1c nh\u00e3n hi\u1ec7u cao c\u1ea5p v\u1ec1 k\u00ednh m\u1eaft nh\u01b0: Designer eyewear.<\/li>\n<li class=\"bullet-arrow\"><b>Nh\u00f3m 7: Everyday Luxury<\/b>: Nh\u00f3m cu\u1ed1i n\u00e0y th\u00ec bao g\u1ed3m nhi\u1ec1u nh\u00e3n h\u00e0ng thu\u1ed9c nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau nh\u01b0: r\u01b0\u1ee3u, \u0111\u1ed3ng h\u1ed3, n\u01b0\u1edbc hoa\u2026<\/li>\n<\/ul>\n<div id=\"gap-1569105257\" class=\"gap-element clearfix\"><\/div>\n<h2 id=\"iii-mot-so-luxury-brand-noi-bat-tren-the-gioi\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"III-Mot-so-Luxury-Brand-noi-bat-tren-the-gioi\"><\/span><span data-text-color=\"secondary\">III. M\u1ed9t s\u1ed1 Luxury Brand n\u1ed5i b\u1eadt tr\u00ean th\u1ebf gi\u1edbi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"gap-2084263138\" class=\"gap-element clearfix\"><\/div>\n<h3 id=\"1-louis-vuitton\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"1-Louis-Vuitton\"><\/span>1. Louis Vuitton<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Louis Vuitton c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Paris, tr\u1ecb gi\u00e1 52 t\u1ef7 USD, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1854 v\u00e0 \u0111\u1ebfn nay Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 cho ra \u0111\u1eddi nhi\u1ec1u m\u1eb7t h\u00e0ng n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi nh\u01b0: gi\u00e0y d\u00e9p, t\u00fai x\u00e1ch, \u0111\u1ed3 trang s\u1ee9c v\u00e0 n\u01b0\u1edbc hoa. V\u00e0 ngo\u00e0i ra gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 ch\u1ee7 t\u1ecbch c\u1ee7a c\u00f4ng ty,\u00a0<a href=\"https:\/\/vi.wikipedia.org\/wiki\/Bernard_Arnault\" target=\"_blank\" rel=\"noopener\"><span data-text-color=\"primary\">Bernard Arnault<\/span><\/a>, l\u00e0 ng\u01b0\u1eddi gi\u00e0u th\u1ee9 ba th\u1ebf gi\u1edbi sau Jeff Bezos v\u00e0 Bill Gates.<\/p>\n<figure id=\"attachment_14051\" aria-describedby=\"caption-attachment-14051\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14051\" title=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" src=\"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand-2.png\" alt=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" width=\"800\" height=\"566\" \/><figcaption id=\"caption-attachment-14051\" class=\"wp-caption-text\">Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang &#8211; Luxury Brand<\/figcaption><\/figure>\n<div id=\"gap-789928751\" class=\"gap-element clearfix\"><\/div>\n<h3 id=\"2-channel\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"2-Channel\"><\/span>2. Channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng kh\u00f4ng ch\u1ec9 trong ng\u00e0nh may m\u1eb7c m\u00e0 n\u00f3 c\u00f2n n\u1ed5i ti\u1ebfng v\u1ec1 nhi\u1ec1u c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c nh\u01b0: N\u01b0\u1edbc hoa, m\u1ef9 ph\u1ea9m, trang s\u1ee9c, \u0111\u1ed3ng h\u1ed3\u2026c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb n\u01b0\u1edbc Ph\u00e1p nh\u01b0ng nay Channel \u0111\u00e3 ph\u00e1t tri\u1ec3n r\u1ea5t to\u00e0n di\u1ec7n v\u00e0 c\u00f3 m\u1eb7t h\u1ea7u h\u1ebft tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n<div id=\"gap-487769359\" class=\"gap-element clearfix\"><\/div>\n<h3 id=\"3-hermes\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"3-Hermes\"><\/span>3. Herm\u00e8s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Herm\u00e8s ra m\u1eaft l\u1ea7n \u0111\u1ea7u ti\u00ean t\u1ea1i Paris v\u00e0o n\u0103m 1837. L\u00e0 th\u01b0\u01a1ng hi\u1ec7u ra \u0111\u1eddi s\u1edbm nh\u1ea5t v\u00e0 ng\u00e0y nay nh\u00e3n h\u00e0ng n\u00e0y \u0111\u00e3 h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec9nh cao nh\u01b0 th\u1eaft l\u01b0ng, \u0111\u1ed3 trang s\u1ee9c, \u0111\u1ed3ng h\u1ed3, n\u01b0\u1edbc hoa, \u00e1o qu\u1ea7n\u2026<\/p>\n<div id=\"gap-861315007\" class=\"gap-element clearfix\"><\/div>\n<h3 id=\"4-gucci\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"4-Gucci\"><\/span>4. Gucci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Gucci \u0111\u1ea1t $ 27,24 t\u1ef7 v\u00e0o n\u0103m 2020. V\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt v\u1edbi thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o gi\u00fap Gucci l\u00e0 m\u1ed9t c\u00e1i t\u00ean \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00e1c t\u00edn \u0111\u1ed3 \u01b0a chu\u1ed9ng. N\u1ed5i b\u1eadt l\u00e0 nh\u1eefng chi\u1ebfc kh\u0103n l\u1ee5a h\u00ecnh b\u01b0\u1edbm, h\u00ecnh hoa, c\u00e1c s\u1ea3n ph\u1ea9m th\u1eaft l\u01b0ng, \u0111\u1ed3ng h\u1ed3, m\u1eaft k\u00ednh, trang s\u1ee9c,.. c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu v\u1ec1 m\u1ee9c doanh thu cao. Ngo\u00e0i ra h\u00e3ng c\u00f2n s\u1ea3n xu\u1ea5t r\u1ea5t nhi\u1ec1u lo\u1ea1i n\u01b0\u1edbc hoa c\u00f3 m\u00f9i th\u01a1m m\u00ea m\u1ea9n l\u00f2ng ng\u01b0\u1eddi nh\u01b0 Gucci\u00a0Guilty Pour Femme, Gucci Bloom, Gucci Bamboo,\u2026<\/p>\n<div id=\"gap-1852525077\" class=\"gap-element clearfix\"><\/div>\n<h3 id=\"5-rolex\" class=\"ftwp-heading\"><span class=\"ez-toc-section\" id=\"5-Rolex\"><\/span>5. Rolex<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng h\u1ed3 n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi. L\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean s\u00e1ng t\u1ea1o ra \u0111\u1ed3ng h\u1ed3 ch\u1ed1ng n\u01b0\u1edbc, sau n\u00e0y nhi\u1ec1u ch\u1ee9c n\u0103ng nh\u01b0 c\u00f3 th\u1ec3 d\u00f9ng \u1edf d\u01b0\u1edbi n\u01b0\u1edbc v\u00e0 l\u1eb7n s\u00e2u d\u01b0\u1edbi \u0111\u00e1y bi\u1ec3n. C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m n\u1ed5i ti\u1ebfng c\u1ee7a\u00a0<a href=\"https:\/\/www.rolex.com\/\" target=\"_blank\" rel=\"noopener\"><span data-text-color=\"primary\">Rolex<\/span>\u00a0<\/a>nh\u01b0: Rolex Oyster Perpetual, Rolex Professional, Rolex Cellini\u2026<\/p>\n<figure id=\"attachment_14052\" aria-describedby=\"caption-attachment-14052\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14052\" title=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" src=\"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand-3.png\" alt=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand\" width=\"800\" height=\"566\" \/><figcaption id=\"caption-attachment-14052\" class=\"wp-caption-text\">Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang &#8211; Luxury Brand<\/figcaption><\/figure>\n<div id=\"gap-1538101327\" class=\"gap-element clearfix\"><\/div>\n<p><i>Nh\u01b0 v\u1eady, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng c\u00f3 kh\u00e1 nhi\u1ec1u c\u00e1i t\u00ean quen thu\u1ed9c v\u1edbi ch\u00fang ta ph\u1ea3i kh\u00f4ng n\u00e0o. Hy v\u1ecdng qua nh\u1eefng th\u00f4ng tin tr\u00ean \u0111\u00e3 gi\u00fap c\u00e1c b\u1ea1n ph\u1ea7n n\u00e0o hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c Luxxury Brand n\u00e0y nh\u00e9. C\u1ea3m \u01a1n \u0111\u00e3 theo d\u00f5i v\u00e0 h\u1eb9n g\u1eb7p l\u1ea1i trog c\u00e1c b\u00e0i vi\u1ebft t\u1edbi.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 C-biz, v\u00e0 th\u1ea5y c\u00f3 kh\u00e1i ni\u1ec7m \u201clam huy\u1ebft,\u201d \u201ch\u1ed3ng huy\u1ebft\u201d m\u00e0 c\u00e1c Cbiz fandom hay d\u00f9ng \u0111\u1ec3 g\u1ecdi c\u00e1c luxury brand nh\u01b0 Hermes, Louis Vuitton, Chanel, Dior\u2026 M\u00ecnh th\u1ea5y h\u01a1i l\u1ea1 v\u00ec n\u00f3i th\u1eadt ch\u01b0a bao gi\u1edd nghe th\u1ea5y thu\u1eadt ng\u1eef ti\u1ebfng Anh n\u00e0o t\u01b0\u01a1ng t\u1ef1 (blue-blood brand, red-blood brand) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[235,236,536,535,537,561,562,538,539,541,540,542,543,484,544,545,547,548,549,560,559,566,550,551,552,553,564,546,565,554,555,556,557,558,563],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand - THU MUA COMPANY VIETNAM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand - THU MUA COMPANY VIETNAM\" \/>\n<meta property=\"og:description\" content=\"T\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 C-biz, v\u00e0 th\u1ea5y c\u00f3 kh\u00e1i ni\u1ec7m \u201clam huy\u1ebft,\u201d \u201ch\u1ed3ng huy\u1ebft\u201d m\u00e0 c\u00e1c Cbiz fandom hay d\u00f9ng \u0111\u1ec3 g\u1ecdi c\u00e1c luxury brand nh\u01b0 Hermes, Louis Vuitton, Chanel, Dior\u2026 M\u00ecnh th\u1ea5y h\u01a1i l\u1ea1 v\u00ec n\u00f3i th\u1eadt ch\u01b0a bao gi\u1edd nghe th\u1ea5y thu\u1eadt ng\u1eef ti\u1ebfng Anh n\u00e0o t\u01b0\u01a1ng t\u1ef1 (blue-blood brand, red-blood brand) [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"THU MUA COMPANY VIETNAM\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-24T12:49:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-30T17:17:04+00:00\" \/>\n<meta name=\"author\" content=\"ThuMuaNet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ThuMuaNet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/\",\"url\":\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/\",\"name\":\"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand - THU MUA COMPANY VIETNAM\",\"isPartOf\":{\"@id\":\"https:\/\/thumua.com.vn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand.jpg\",\"datePublished\":\"2023-11-24T12:49:43+00:00\",\"dateModified\":\"2023-11-30T17:17:04+00:00\",\"author\":{\"@id\":\"https:\/\/thumua.com.vn\/#\/schema\/person\/0645ad3c05dde33d45622fe1322f35e3\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#primaryimage\",\"url\":\"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand.jpg\",\"contentUrl\":\"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thumua.com.vn\/#website\",\"url\":\"https:\/\/thumua.com.vn\/\",\"name\":\"THU MUA COMPANY VIETNAM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thumua.com.vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thumua.com.vn\/#\/schema\/person\/0645ad3c05dde33d45622fe1322f35e3\",\"name\":\"ThuMuaNet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/thumua.com.vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/369bb043182a5dc4cce73016fc977add?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/369bb043182a5dc4cce73016fc977add?s=96&d=mm&r=g\",\"caption\":\"ThuMuaNet\"},\"sameAs\":[\"https:\/\/thumua.net\"],\"url\":\"https:\/\/thumua.com.vn\/author\/thumuanet\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand - THU MUA COMPANY VIETNAM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/","og_locale":"vi_VN","og_type":"article","og_title":"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand - THU MUA COMPANY VIETNAM","og_description":"T\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 C-biz, v\u00e0 th\u1ea5y c\u00f3 kh\u00e1i ni\u1ec7m \u201clam huy\u1ebft,\u201d \u201ch\u1ed3ng huy\u1ebft\u201d m\u00e0 c\u00e1c Cbiz fandom hay d\u00f9ng \u0111\u1ec3 g\u1ecdi c\u00e1c luxury brand nh\u01b0 Hermes, Louis Vuitton, Chanel, Dior\u2026 M\u00ecnh th\u1ea5y h\u01a1i l\u1ea1 v\u00ec n\u00f3i th\u1eadt ch\u01b0a bao gi\u1edd nghe th\u1ea5y thu\u1eadt ng\u1eef ti\u1ebfng Anh n\u00e0o t\u01b0\u01a1ng t\u1ef1 (blue-blood brand, red-blood brand) [&hellip;]","og_url":"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/","og_site_name":"THU MUA COMPANY VIETNAM","article_published_time":"2023-11-24T12:49:43+00:00","article_modified_time":"2023-11-30T17:17:04+00:00","author":"ThuMuaNet","twitter_card":"summary_large_image","twitter_image":"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand.jpg","twitter_misc":{"Written by":"ThuMuaNet","Est. reading time":"20 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/","url":"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/","name":"Ti\u0300m Hie\u0302\u0309u Ve\u0302\u0300 Ca\u0301c Thu\u031bo\u031bng Hie\u0323\u0302u Ha\u0323ng Sang - Luxury Brand - THU MUA COMPANY VIETNAM","isPartOf":{"@id":"https:\/\/thumua.com.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#primaryimage"},"image":{"@id":"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand.jpg","datePublished":"2023-11-24T12:49:43+00:00","dateModified":"2023-11-30T17:17:04+00:00","author":{"@id":"https:\/\/thumua.com.vn\/#\/schema\/person\/0645ad3c05dde33d45622fe1322f35e3"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/thumua.com.vn\/tim-hieu-ve-cac-thuong-hieu-hang-sang-luxury-brand\/#primaryimage","url":"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand.jpg","contentUrl":"https:\/\/thumua.com.vn\/wp-content\/uploads\/2023\/11\/ti\u0300m-hie\u0302\u0309u-ve\u0302\u0300-ca\u0301c-thu\u031bo\u031bng-hie\u0323\u0302u-ha\u0323ng-sang-luxury-brand.jpg"},{"@type":"WebSite","@id":"https:\/\/thumua.com.vn\/#website","url":"https:\/\/thumua.com.vn\/","name":"THU MUA COMPANY VIETNAM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thumua.com.vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/thumua.com.vn\/#\/schema\/person\/0645ad3c05dde33d45622fe1322f35e3","name":"ThuMuaNet","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/thumua.com.vn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/369bb043182a5dc4cce73016fc977add?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/369bb043182a5dc4cce73016fc977add?s=96&d=mm&r=g","caption":"ThuMuaNet"},"sameAs":["https:\/\/thumua.net"],"url":"https:\/\/thumua.com.vn\/author\/thumuanet\/"}]}},"_links":{"self":[{"href":"https:\/\/thumua.com.vn\/wp-json\/wp\/v2\/posts\/14045"}],"collection":[{"href":"https:\/\/thumua.com.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thumua.com.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thumua.com.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thumua.com.vn\/wp-json\/wp\/v2\/comments?post=14045"}],"version-history":[{"count":0,"href":"https:\/\/thumua.com.vn\/wp-json\/wp\/v2\/posts\/14045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thumua.com.vn\/wp-json\/wp\/v2\/media\/14047"}],"wp:attachment":[{"href":"https:\/\/thumua.com.vn\/wp-json\/wp\/v2\/media?parent=14045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thumua.com.vn\/wp-json\/wp\/v2\/categories?post=14045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thumua.com.vn\/wp-json\/wp\/v2\/tags?post=14045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}